At least a dozen restaurant owners were saddened when the camp of Vice President Leonora Robredo filed a cease and desist order against Lugaw Queen Franchise in San Pablo City, Laguna on Friday.
The case filed by Robredo’s legal counsel, Atty. Regina Fernandez at San Pablo City court said the restaurant franchise is not allowed to use the term “lugaw queen” because it is trademarked to the Vice president.
Lugaw Queen was established in November 2014 by Erwin and Kimberly Aquino. It was first located in Santa Rosa City and was initially a small take-out counter that serves plain lugaw for just P10.
Because of the success of the first branch, after just three months, Lugaw Queen opened two more branches in Santa Rosa City and just before the year ended, they ended up with six branches total. Lugaw Queen continued to expand within Laguna, Batangas, Lucena in Quezon and in Metro Manila and they grew to 20 branches in just three years.
Today, Lugaw Queen is offering a variety of lugaw recipes unique only to them, not just the plain kind, and all at affordable prices. They are also open 24 hours a day, seven days a week. Among their lugaw products include the Lugaw Plain, Lugaw with Chicharon, Lugaw with Tokwa, Plain with Egg, Lugaw with Siomai, Lugaw with Shanghai, Goto, Lugaw with Atay, Goto with Egg, Lugaw with Chicken, Kalinawan, Special goto with Egg and Chicharon, and Arroz Palabok.
They are a member of the Philippine Franchise Association (PFA).
Although Lugaw Queen was the first to use the term, Fernandez said “no one is allowed to take the term lugaw queen away from the Vice President”.
The owners are seeking legal assistance from high-profile lawyers who have extensive knowledge in trademark laws. /Cristy Salamanca/
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